Tag Archives | small business

Referral Intent

To some people, the “Swap & Drop” referral method described in the previous article may have read like a lesson in shameless manipulation. After all, it looks like what I am doing is this: Asking people to call me back because I might have a referral for them and proceeding to sell them my services. [...]

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What I Hate About Business Networking

A personal story… I thought it was about time I gave you one. Business networking is something a lot of people love to hate: It is time-consuming, expensive, and in most cases very inefficient. I can bear the “time-consuming”… I can even live with the “expensive”… If – and it’s a big “if” – it [...]

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