Or at least, referrals are not very likely to happen just because you have sent out a bunch of holiday cards.

Here’s why: Everybody sends out Christmas cards, or “Season’s Greetings” cards, around this time of the year. Your card, when received by your client, will have to compete for their attention with so many other cards from other people.

Does this mean you shouldn’t be sending out holiday cards?

Not at all. You should use any and every occasion to “ping” your network, and the month of December is ripe with oppotunities.

However, if you want to see some really amazing results from holiday cards, pick a different holiday! How about sending a Thanksgiving greeting card? Or an April Fools card? Or some other bizzar holiday cards, be it Mardi Gras or The Groundhog Day?

Be inventive. Take a closer look at the calendar and use all the weird and fun holidays as a reason to contact your network and see your referrals grow as a result.