Anyone who has ever thought of implementing a referral system in their business had to ponder these questions: Should I or should I not pay referral commissions? If pay, how much? Should I use a specific formula like a percentage of sales or flat amount? Or should I be giving gifts? And what types of [...]
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Word Of Mouth Gone Wrong
In my small business referral seminars, I sometimes ask the participants of their opinion about the best way to increase the number of referrals they get in their business. Invariably, there are some business owners in the audience who say that they “just need to do a good job” and the positive word of mouth [...]
Referral Intent
To some people, the “Swap & Drop” referral method described in the previous article may have read like a lesson in shameless manipulation. After all, it looks like what I am doing is this: Asking people to call me back because I might have a referral for them and proceeding to sell them my services. [...]
What I Hate About Business Networking
A personal story… I thought it was about time I gave you one. Business networking is something a lot of people love to hate: It is time-consuming, expensive, and in most cases very inefficient. I can bear the “time-consuming”… I can even live with the “expensive”… If – and it’s a big “if” – it [...]
Can Christmas Cards Help You Get More Referrals?
No, they really can’t. Or at least, referrals are not very likely to happen just because you have sent out a bunch of holiday cards. Here’s why: Everybody sends out Christmas cards, or “Season’s Greetings” cards, around this time of the year. Your card, when received by your client, will have to compete for their [...]
Networking vs Word-Of-Mouth vs Referral Systems
Networking, Word-Of-Mouth, and Referrals are NOT synonyms. I met a lot of people who think that these 3 words mean essentially the same thing. And they don’t. If you have ever been confused by all this, I’m about to make it all clear for you. The only thing common about these three is the fact [...]
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Cody Muenster: You got one of the most important points correct.....
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Jason Gegere: I wanted to comment on your post. Since you are ta...
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Referral Formula: Hi Paul, glad you like the idea. I not anti-email....
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