Referral Marketing Tip #1: Provide a Good Product Referral marketing, just like any other type of marketing, works against you if your product or service is not up to snuff. Having a good product is necessary (but certainly not sufficient) for referral marketing to work. On the other hand, there is a danger of falling [...]
Archive | Referral Marketing RSS feed for this section
Referral Commissions: To Pay Or Not To Pay?
Anyone who has ever thought of implementing a referral system in their business had to ponder these questions: Should I or should I not pay referral commissions? If pay, how much? Should I use a specific formula like a percentage of sales or flat amount? Or should I be giving gifts? And what types of [...]
Word Of Mouth Gone Wrong
In my small business referral seminars, I sometimes ask the participants of their opinion about the best way to increase the number of referrals they get in their business. Invariably, there are some business owners in the audience who say that they “just need to do a good job” and the positive word of mouth [...]
7 Reasons We Love Referrals
Since this is the month of LUV, let’s talk about why we love getting referrals. Getting a referral is like receiving a stamp of approval for all the hard work you’ve done. It sure does feel good! However, aside from the warm and fuzzy of this experience, let’s take a look at the 7 most [...]
Networking vs Word-Of-Mouth vs Referral Systems
Networking, Word-Of-Mouth, and Referrals are NOT synonyms. I met a lot of people who think that these 3 words mean essentially the same thing. And they don’t. If you have ever been confused by all this, I’m about to make it all clear for you. The only thing common about these three is the fact [...]
-
Cody Muenster: You got one of the most important points correct.....
-
-
Jason Gegere: I wanted to comment on your post. Since you are ta...
-
Referral Formula: Hi Paul, glad you like the idea. I not anti-email....
-
