Referral Marketing Tip #1: Provide a Good Product Referral marketing, just like any other type of marketing, works against you if your product or service is not up to snuff. Having a good product is necessary (but certainly not sufficient) for referral marketing to work. On the other hand, there is a danger of falling [...]
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Word Of Mouth Gone Wrong
In my small business referral seminars, I sometimes ask the participants of their opinion about the best way to increase the number of referrals they get in their business. Invariably, there are some business owners in the audience who say that they “just need to do a good job” and the positive word of mouth [...]
Can Christmas Cards Help You Get More Referrals?
No, they really can’t. Or at least, referrals are not very likely to happen just because you have sent out a bunch of holiday cards. Here’s why: Everybody sends out Christmas cards, or “Season’s Greetings” cards, around this time of the year. Your card, when received by your client, will have to compete for their [...]
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Cody Muenster: You got one of the most important points correct.....
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Jason Gegere: I wanted to comment on your post. Since you are ta...
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Referral Formula: Hi Paul, glad you like the idea. I not anti-email....
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