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Referral Intent

To some people, the “Swap & Drop” referral method described in the previous article may have read like a lesson in shameless manipulation. After all, it looks like what I am doing is this: Asking people to call me back because I might have a referral for them and proceeding to sell them my services. [...]

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What I Hate About Business Networking

A personal story… I thought it was about time I gave you one. Business networking is something a lot of people love to hate: It is time-consuming, expensive, and in most cases very inefficient. I can bear the “time-consuming”… I can even live with the “expensive”… If – and it’s a big “if” – it [...]

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Networking vs Word-Of-Mouth vs Referral Systems

Networking, Word-Of-Mouth, and Referrals are NOT synonyms. I met a lot of people who think that these 3 words mean essentially the same thing. And they don’t. If you have ever been confused by all this, I’m about to make it all clear for you. The only thing common about these three is the fact [...]

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